Contact the Team
0845 234 0391
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Helping retailers intelligently interact with their customers
Experian brings retailers the power to engage effectively, efficiently and maximise return across every touch-point. Using the Experian Marketing Suite you: know customers across channels and devices; understand what motivates them; and interact intelligently ─ every time.
For over thirty years, the UK's most progressive retail brands have been working with us to create and deliver intelligent interactions. We know that retail doesn’t stand still, which is why the Experian Retail Team has developed a community to help you stay ahead of the curve.
Get involved - together we’re more
Join the FREE Experian Retail Marketing Community for a focus on simple, practical and progressive solutions. Now you can share insight, best practices and the latest thinking on how to drive exceptional customer experiences. We’re working with the UK’s most progressive brands.
As a Retail Marketing Community member, you have access to account teams, creatives, strategists, statisticians and data scientists. Watch our video
Get inside the minds of thousands of retail marketers.
Dine & Discuss
Get together and share your challenges with experts.
Explore the latest marketing solutions for retailers.
Benchmark your approach against your industry peers.
Meet retail peers and share knowledge and experiences.
Advice & Support
Access to the best advice from creative to technologists.
The Experian Marketing Suite is a flexible and comprehensive, end-to-end, marketing solution that enables you to create and deliver exceptional customer experiences, drive acquisition and increase loyalty across any channel or device. Get involved today!
Create and deliver exceptional experiences, every time
- Ad and message orchestration
- Campaign management
- Real-time execution
- Audience activation
Know who your customers are regardless of channel or device
- Single customer view
- Customer data quality
- Cross-channel identity resolution
- Identity authentication and verification
Know where and how to reach your customers with optimal messages
- Data enhancement and insights
- Audience creation
- Predictive and real-time decisioning
- Testing, reporting and analysis
- Marketing attribution
Find out how we are doing things others only talk about: Click here.
Marketing Suite brings together IDENTITY, INTELLIENCE and INTERACTIONS – for marketing
simplicity in a complex world. Discover how you can deliver exceptional retail experiences
– every time. Get involved today!
RETAIL MARKETING in a complex world
Top three challenges to customer centred, and intelligent interactions.
We call this INTELLIGENCE
You want to know the best ways to reach customers and the message that will move them.
Consumers don’t just want a great experience — they expect it. They’re accessing information, sharing their brand experiences and make purchase decisions in more channels, on more devices - faster than ever.
How do you drive retail marketing in a complex world? We’d like to introduce you to Lucy - she personifies a customer journey; she represents the attitudes, lifestyle and behaviour of one possible customer [PDF].
Our retail experts are at the forefront of the industry, focusing all their knowledge and experience on helping our customers overcome their challenges. Here is a compendium of their latest papers. [PDF]
Marketing and Customer Insight
Don’t forget, our blog provides even more insight covering areas such as: marketing and customer insight, credit risk management, identity and fraud, payments and collections. Click here
Where’s the line between cool and creepy? Download our infographic of consumer attitudes towards personalisation and the use of personal data in retail marketing [PDF].
Personalisation Top Tips
Seven steps that establish identity, create powerful single customer views and deliver intelligent retail interactions, every time [PDF].
Personalisation Fact Finder
Where's the line between 'cool' and 'creepy'? Is it ever acceptable for some brands or messages? Find out, based on our consumer survey and Digital Marketer Survey 2015. Click here
For over thirty years, the UK's most progressive retail brands have been working with us to create and deliver intelligent interactions. We’ll be at the following events explaining how we make it happen.
Date : 30 September 2015
St Pancras Hotel, St Pancras, London
We are thrilled to announce this year’s Experian Marketing Services Client Summit. Brilliant keynotes, groundbreaking research, actionable strategies, and of course, sharing experiences with some of the UK’s top marketers.
Date : 15 - 16 September
155 Bishopsgate, ETC venues, London
Hear from 40+ speakers who are leading the charge of in-store and online initiatives. Learn winning strategies, internal tactics and likely obstacles. Topics include: conversion optimisation, change management, fulfilment, innovation, web analytics as well as customer insight and engagement.
Date : 21 October 2016
30 Euston Square, London NW1
Explore the issues that are having the greatest impact on today’s customer experience. With the expert input of our eight advisory board leaders, we have a programme to tackle what’s new and what’s next in the market - to enable you to stay ahead.
Date : 26 November 2016
maze by Gordon Ramsey, Grosvenor Square, London
Experience a fusion of taste and style at maze, a Gordon Ramsey Michelin star restaurant in central London, whilst we explore attitudes towards personalisation and the use of personal data in retail marketing.
Date : 18 February 2016
Venue TBC, London
It’s time to take a look ahead and discuss some of the factors which will affect marketers in the coming year. With each prediction, we will include insight to provide some guidance on how you can make the most of future changes.
Date : 16-17 March 2016
Intercontinental Hotel, O2, London
Progressive, inspiring and innovative, Retail Week Live is unmissable. This is where the industry’s most influential personalities and visionaries choose to take to the stage to share their stories, views and predictions.
Our Retail Marketing Community Team love to share insight, know-how and expertise. On any given day, anywhere in the world, they can be found together solving problems and moving marketing forward. Our Retail Marketing Community is a great success and we would like to extend an invitation for you. Get involved today!
Award-winning technology wrapped in best of class service
Did you know? With the support of the Retail Team, our FREE initiative brings together retailers and marketers to share insight through discussion events, research, networking, webinars, benchmarking and so much more.
Learn more about the Experian Retail Marketing Community, please get in touch. We’d be delighted to hear from you on 0115 968 5013.