How we help agencies
Gain valuable insights to deliver successful client strategies
We can help provide rich consumer insights and unparalleled data activation services allowing you to create campaigns and strategies that will dazzle your clients with amazing results.
Your creative and strategy win business, but delivering true ROI will keep accounts growing for years. Exceed your clients expectations by activating consumer data across every area of your client workflow.
We support agencies throughout the service chain, from the pitch stage, creative development to campaign deployment. At Experian Marketing Services we have a dedicated agency and reseller team that work with you to understand your clients needs.
Become a truly data-driven agency
Consumer Insights: Understand what consumers do, how they think and what motivates them with on-demand access to unparalleled cross-channel consumer research.
Data Analysis: With access to unrivalled data sources, build a strong foundation for providing more actionable insight, profiles and addressable media targets.
Audience Activation: Deliver more effective campaigns and measureable results by matching clients’ audience data to display, video, social, mobile and television media.
Identity Resolution: Improve client campaign performance with greater data linkage between first, second and third party consumer data and device IDs across the advertising ecosystem.
Driving Agency Performance
- Successful client pitches
- More insight-led strategies
- Actionable consumer profiles
- Campaign attribution to ROI