Data and insight to grow your digital brand and customer base
Putting data at the heart of your marketing strategy is critical to more effectively target and acquire new customers and retain valuable existing ones, especially in today’s competitive market place.
Experian Marketing Services provides powerful data and insight, together with the people and technology to act on it. In short, we help clients make better marketing decisions at the right time – taking complex problems and delivering simple solutions. Our in depth marketing expertise in the offline world means we also understand how digital can work with more traditional channels, across social, email, mobile and the web.
Digital Analytics
Get powerful insights from analysing your web analytics, ecommerce and customer data, and enhance it with ours:
- Connect your digital data sources to see “a single version of the truth”
- Analyse this data to unlock powerful insights for your business
- Leverage these insights into digital marketing strategies & campaigns
- Attribute sales & revenues more accurately to enable better optimisation
- Automate your optimisation algorithms for maximum efficiency
Search Intelligence
Add competitive edge to your PPC and SEO strategy:
- Identify gaps in your search marketing strategy
- Drive more qualified, better converting traffic to your website
- Benchmark your competitors’ search marketing performance
- Protect your brand by acting on the terms that are driving paid/organic traffic to your competitors
- Understand consumer behaviour and product/brand preferences
Social Media Marketing
Drive real, measurable value from social media:
- Integrate social with other areas of digital and direct marketing
- Create and deliver large social advertising campaigns
- Target Facebook ads to specific individuals to reach the exact audience you need
- Deliver contextually relevant ads based on your target
Digital Communications
Maximise the impact and ROI of customer engagements across email, mobile and social media channels:
- Design a communications strategy that engages with your customers and achieves optimum ROI
- Create email, mobile and social communications that have high impact and generate genuine results
- Measure ROI across channels using reporting tools
- Increase customer engagement through effective multi-channel targeting and execution
Audience Targeting
Reach accurately segmented and genuinely targeted audiences:
- Identify your most valuable customers and find them online
- Build brand awareness with your target customers, through addressable display and social media
- Target specific audiences at scale through Facebook, MSN, Yahoo!, & other social networks & consumer portals