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Experian Marketing Services news
May 2015: Linking data is the biggest challenge for global marketers
The largest barriers and key focus for marketers during the coming year is dependent on the accuracy and enrichment of their data, linked with location to create a single customer view, according to the 2015 Global Marketer Report by Experian.
March 2015: Experian research finds that professional families are moving to rural locations outside our cities
Ruburbanites’ face higher commuter costs and longer journeys but can buy bigger family homes. Brands encouraged to take note of changing population and adapt their approach. Transport planners urged to recognise the ‘spreading suburbs’ in their future strategies.
November 2014: UK shoppers set to smash records for online shopping this Christmas
New figures produced by the global information services company, Experian, in conjunction with IMRG, the UK’s industry association for online retailers, have tipped online Christmas shopping to set new records this December.
November 2014: Just another “Manic Monday”: Christmas shoppers ‘leaving it later than ever’, says Experian
Online retailers should brace themselves for the busiest December on record, as UK shoppers plan to leave their Christmas shopping later than ever. That’s the verdict from Experian, the global information services company, which revealed it’s predictions for the 2014 festive season this week.
September 2014: Return of ‘UniLand’ set to boost town centre economies
Student spending power has increased by over £655m in the last 10 years Annual UK student spend forecast to be close to the £20bn mark by 2017. Read our press release to find out more.
July 2014: Diversification of renting: Experian reveals the new type of renter, driven by declining British home ownership
High house prices and increased difficulty in obtaining a mortgage have combined to fuel the rapid expansion in renting, according to analysis from Experian’s Mosaic people classification. Read our press release to find out more.
April 2014: Discount Britain - Experian insight highlights the broadening appeal of online budget shopping
Analysis from Experian Hitwise has found that visits to Discount Britain websites – price comparison, social shopping, vouchers, cashback, pound shops and other austere shopping sites – have grown 17 per cent between 2012 and 2013. Read our press release to find out more.
April 2014: Experian reveals the changing face of the UK consumer with the launch of new Mosaic
An analysis of UK society over the past ten years has revealed that populations in urban centres are once more on the rise, the commuter belt is getting wider and wider and more and more of Britain’s younger population are ‘boomeranging’ back to the family home – pushed out of independent living by high rents and unaffordable house prices. This insight is revealed as part of the launch of new Mosaic - Experian’s most comprehensive people classification to date.