Mosaic is an award-winning demographic classification tool, available in the UK and around the world.
These classificatons capture the lifestyle and purchasing habits of individuals to help you develop personalised communications.
Understand customers for marketing
Experian's data and insight allows you to build the clearest picture of your customer base, to enable more effective customer enhancement, retention and acquisition strategies.
Download the Mosaic UK launch presentations
Click on the links below to download the presentations from our Mosaic UK launch events. The presentations may take a few moments to download.
- How Mosaic UK was built [PDF]
- Reclassifying the nation: an introduction to Mosaic UK [PDF]
Prof Richard Webber
Kings College London
- Online audience segmentation [PDF]
Experian Hitwise UK
- Understanding the drivers of economic and social change in the UK [PDF]
Joe Staton and William Thomson
- Accessing Mosaic UK [PDF]
- Mosaic UK and Scottish Power [PDF]
- Predicting the future [PDF]
Mitchells and Butlers
- Precision targeting for door drops [PDF]
TNT Post (Doordrop Media) Ltd