Mosaic Scotland Interactive Guide

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Demographic classifications

Mosaic is an award-winning demographic classification tool, available in the UK and around the world.

Behavioural classifications

These classificatons capture the lifestyle and purchasing habits of individuals to help you develop personalised communications.

Understand customers for marketing

Experian's data and insight allows you to build the clearest picture of your customer base, to enable more effective customer enhancement, retention and acquisition strategies.

View the Mosaic Scotland Interactive Guide

The latest version of Experian’s Mosaic Scotland consumer classification gives you a comprehensive view of consumers now and in the future.

Mosaic Scotland gives you a deep understanding of your customers: who, what, where, when, how and why, helping you to target, acquire, manage and develop profitable relationships and improve business results.

To help you understand Mosaic and use it effectively, we provide a range of support materials, such as the online Interactive User Guide, which brings the classification to life with a mix of visual, descriptive and statistical information.

Please register below to view the Interactive Guide:

  • Access the interactive guide
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