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Experian Micromarketer
The suite of Experian Micromarketer products allow you to carry out geodemographic analysis for more effective decision making.
Experian Mosaic
Leading consumer classification providing an accurate understanding of the demographics, lifestyles and behaviour of all individuals and households in the UK.
The benefits and challenges of international location planning
Expanding into new global markets is challenging, time consuming and risky.
If you're looking to enter new markets, read our brand new white paper by James Miller, international location planning expert. James' paper outlines:
- The benefits of applying tried and tested location planning strategies to new markets
- The main challenges associated with international market analysis and ways to deal with them
- The top 10 tips for developing a successful international location planning strategy