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Experian submits strategy to help revive Britain’s High Streets

Key retail insights contributed to Portas review of the high street

Key insight from Experian, the global information services company, has contributed to the Government-backed Mary Portas independent review into the future of Britain’s high streets.  A full range of Experian Marketing Services’ retail insight and analysis featured in the submission to Portas’ consultancy Yellow Door and also been used by a number of organisations in their submission to BIS.

Multi-channel retail critical to success
In its contribution Experian has highlighted the need for retailers to focus on a multi-channel approach to help drive consumers back to the high street, combining their on and offline marketing to communicate with consumers in the most effective possible fashion across all their preferred contact channels.

Nigel Wilson, Experian's Managing Director of Marketing Information Services in the UK and Ireland said: “The Portas Review has provided a range of solutions and ideas to help revive Britain’s high streets. Our submission to the review stressed the importance of retailers joining up their on and offline channels. For too long businesses have considered these competing channels, however our experience tells us that when retailers get this right it can drive footfall and revenues.”

The submission drew upon Experian’s extensive economic and market data, such as vacancy rates, performance of retail sectors and footfall, as well as its Goad high street retail maps.  This was combined with consumer insight derived from its Mosaic demographic profiling and consumer classification tool and online trend data from Experian Hitwise.

Additional information

Experian worked with retail consultants from Yellow Door between April and August 2011 providing a range of retail research insight including Goad high street retail maps and Mosaic demographic profiling and consumer classification tool.

Experian’s Retail Insight
Experian possesses significant knowledge of the retail sector and the key drivers that promote consumers purchasing behaviours. Experian has recently identified the key characteristics of multi-channel and social shoppers and their geographical hotspots.

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