Engaging online with the empowered consumer
Real-time marketing for leads
Real-time Marketing for Leads - RTML
A fast, simple to use web application which uses Experian data and insight to deliver real-time personalised marketing communications.
Advancing technology, increasingly sophisticated consumers and growth in marketing channel choice means you must adapt the way you interact with your customers, delivering accurate, timely and relevant personalised marketing communications.
- Improve the customer experience and increase acquisition, conversion and retention rates
- Identify the most valuable prospects to your business at point of interaction
What we do?
Experian’s Real-time Marketing for Leads service is a fast and simple-to-use web application that allows you to deliver personalised marketing communications at the point of contact with a consumer.
In an instant, Real-time Marketing improves your understanding of consumers by leveraging Experian’s rich data assets. Our sophisticated decision engine then identifies targeting opportunities so you can deliver a relevant and meaningful message.
How we do it?
Real-time Marketing from Experian Integrated Marketing provides real-time marketing intelligence via three key stages:
Match: Consumer information is verified and standardised
Enhance: Selected data variables on over 47 million UK consumers and 20 million households are applied
Act: Decide which is the appropriate offer, message or next action for each customer or prospect