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Get 'Improving capability for SME customer management' for practicalinsights on key areas

Take a strategic approach to SME customer management

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Smaller businesses need to be treated differently at different stages of their life cycle. However, smaller businesses will pay more and spend more with a brand that acknowledges their lifestyle and treats them well. By adopting a more strategic approach to SME customer management, you can drive profitability and growth.

The whitepaper will show you:

  • The features of a leading-edge approach to SME customer management
  • The nature and type of SME that is suited to automated decision making
  • The real time and cost savings of using automated tools
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