Banking on the Facebook Generation

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Shaping strategies for tomorrow’s profitable customers

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Social media has changed the way that young adults interact with brands forever. Failure to understand and invest time building trust and loyalty with this group now could be costly later on.

The whitepaper will show you:

  • How to build trusting relationships and maintain positive experiences through new technologies
  • How to re-evaluate credit worthiness to meet the changing requirements of young adults
  • How to better use technology to give customers instant credit decisions and interact with you in ways that suit them
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