Mosaic Automotive provides a comprehensive view of the owners of private, company-owned and commercial vehicles. Using data from the DVLA vehicle parc database, the classification gives a detailed understanding of the vehicle ownership characteristics of all UK businesses and consumers.
What can it do for me?
If you have your own customer records, you can analyse and profile your information using the Mosaic UK classification. But this doesn’t help if you want to know about the owners of your competitors’ vehicles. Mosaic Automotive utilises vast data resources to provide you with detailed insight, enabling you to understand the features of particular make or model of car and the socio-demographic attributes of the owner.
Mosaic Automotive can help you to understand customer behaviour, optimise your offering, understand the performance of local markets now and in the future, and to communicate effectively.
A few key facts
- Mosaic Automotive allows you to profile owners against a range of vehicle specific information including brand, vehicle type, manufacturer, model trim, engine size, transmission, fuel, age and owner type, purchase new or used.
- It is built by combining Mosaic UK and Mosaic Commercial with the UK's most comprehensive and accurate database of vehicle ownership. It includes information on over 35 million cars, LCVs, HGVs and motorcycles. This information is updated every three months.
Download the Mosaic Automotive factsheet