Local area data

Understanding the value and potential of local markets now and in the future is vital to measuring the performance of your organisation. It can also help you identify areas to focus on for the allocation of resource and sales development.

Experian has a range of data that illustrates the composition of local markets
and the demand for products and services. This can be used to benchmark performance, forecast sales and improve communication.

• Our local market demographics reveal the population mix and activities at
  local market level
• Local market size and share identify the types of products and services that
  are purchased
• Local market trend indicators help organisations to identify future changes in demand and to plan accordingly – for example, locating new outlets in areas where large population increases are likely or where an upturn in the local economy is forecast