Behavioural classifications

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Behavioural classifications

Experian’s behavioural classificatons capture the lifestyle and purchasing habits of individuals, rather than households or neighbourhoods. This is particularly valuable if you want to develop personalised, one-to-one communications.

Financial Strategy Segments
Optimise customer relationships with this comprehensive portrait of individual and household financial behaviour.
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Understand which channels and media your customers and prospects prefer, and their behavioural motivations and decision-making styles.
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Fashion Segments
Classifies the UK population based on buying behaviour and gives fashion retailers an understanding of individual customer types and the market as a whole.
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Drinks retailers and manufacturers can understand the behaviour patterns of pub and club visitors, supporting business and marketing decisions.
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The first detailed measure of carbon footprint and eco-attitudes for every household and postcode in the UK.
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Mosaic Automotive
A comprehensive view of the owners of private, company-owned and commercial vehicles.
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Mosaic Grocery
Classifies all Great Britain neighbourhoods based on shopping behaviour, attitudes to shopping and demographics.
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