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Putting data at the heart of your marketing strategy is critical to more effectively target and acquire new customers and retain valuable existing ones, especially in today's competitive market place.

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Consumer marketing servicesToday, marketing success depends on your business engaging with individual customers, not crowds. Experian brings you the comprehensive marketing data and services, cutting edge technologies and smart thinking you need to turn big data into actionable insight, precision B2C engagement and increasing returns on your marketing investment.

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Standard Life case study

Using financial consumer insight to stay connected with customers. More

Vodafone case study

Vodafone integrates web, email and mobile to enhance online shopping experience. More

Boden case study

Boden's engagement increases acquisition effectiveness. More

P&O Cruises case study

P&O Cruises drives a 679% boost in revenue with video in email. More

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