Gain strategic insights
In business there are insights, and then there are profound and strategic insights that set businesses apart: understanding about how the market works, how customers think and operate, and how customers are likely to respond. Strategic insight that can help your business to gain a strong competitive advantage, help you to reduce wasted marketing costs, and maximise revenue opportunities.
pH, an Experian company provides strategic insights based on competitive performance benchmarks, such as growth, productivity; behavioural predictors, such as "lifestyle", "generosity"; and financial strength variables, such as balance sheet and P&L ratios.
- Insightful segmentation analysis
- Predictive modelling and diagnostics
- Future growth paths and default risk