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Industry Trends 2013 – Social Club vs Scary Movi...

Integrating social media into the marketing mix. Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides the perfect platform for brands to stay close to their consumers. But...

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5th August 2013: Regional Round-Up...

Sadia Sheikh summarises the key regional surveys this month to form a view of short-term regional...

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Industry Trends 2013 – A smooth channel crossing...

The nomenclature of modern marketing can be as fast changing as marketing itself. Just as we get to grips with multi-channel marketing, why is everyone now talking about cross-channel? Taking it back to basics, we’re all trying to do the same thing (no matter what we choose to call...

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29th July 2013: UK Consumer Spending Review...

Sunita Bali assess the UK consumer outlook from the perspective of the Comprehensive Spending...

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Yorkshire Water – first UK water company to use ...

Yorkshire Water halves litigation costs and improves customer...

Read More Yorkshire Water – first UK water company to use data-sharing, halves litigation costs and improves customer satisfaction
Industry Trends 2013 — Less waste, more speed...

Back in the old days, marketers could take their time over campaigns. Six months out from launch, the planning would start and in the intervening months this would built into a solid strategy that would then, like some well-oiled military operation, roll out to an expectant target audience. Any...

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22nd July 2013: UK Housing Market Update...

Sadia Sheikh presents the outlook for house price growth based on recent...

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Anglian Water delivers new industry-leading debt manag...

New approach to collections and debt saves Anglian Water over...

Read More Anglian Water delivers new industry-leading debt management programme, saving more than £500,000
Shopper Traffic Continues To Go Down As Barbecue Weath...

The latest national retail traffic report from Experian FootFall shows a 2.1% week on week increase in shopper traffic and a decline of 8% year on year as the hot weather...

Read More Shopper Traffic Continues To Go Down As Barbecue Weather Stays On