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How to become more social in a Cross Channel World...

Understand the importance of social as part of your cross channel marketing approach and what content will help you engage with your customers...

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Facebook becoming a ‘paid channel’ is a good thing for...

With Facebook reducing the reach of businesses' organic posts we discuss why this is good thing for both brands and users and try to dispel the views of the...

Read More Facebook becoming a ‘paid channel’ is a good thing for brands and users
Ever Evolving Trends...

We live in a constantly changing world. Technology is evolving quicker than ever, legislation is continually reviewed, renewed and added too and the economy changes daily. This world of continuous change affects us all and, whether consciously or subconsciously, it can significantly impact behaviours....

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4 types of bank account data errors that may be causin...

Any successful bid to resolve payment failures caused by invalid bank account data hinges on the ability to accurately understand the causes: error types, their frequency and specific category.Without this understanding the error will never be fixed and simply...

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Higher interest rates: How will you prepare?...

With the UK economy improving the need for supportive monetary policy from the Bank of England in terms of quantitative easing (QE) and a 0.5% base is diminishing rapidly. The short-term outlook for interest rates is now a matter of great debate, with many analysts expecting a rise in...

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The changing face of brand loyalty – it’s all about th...

Customer loyalty is crucial to every business - but how can brands foster loyalty in a modern marketplace dominated by choice, customer expectation and competition? Whether it’s a pub, greengrocer, supermarket or huge multi-national corporation, having customers who consistently return as repeat business is v...

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8 decisions you must make before starting a Facebook a...

If you're thinking about setting up a Facebook advertising campaign then make sure you have thought about these considerations. Free best practice advice from our...

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Four reasons why you might be holding invalid bank acc...

Sending and receiving payments are business critical processes and when payments fail the impact on a company’s bottom line can be very serious. One area which causes payment failure but which may be overlooked is in the collection and storage of bank account data. When you collect and manage...

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Building a targeted business prospect list...

Targeting the right businesses with the right offer at the right time can substantially increase your chances of B2B prospecting success and help aid growth for your business. But as well as maximising your opportunities for making a sale, careful targeting can also save you money by reducing waste....

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