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Guest post: Attribution, Single Customer View, Mobile,...

This guest post from The Up Group is a summary of some of the interesting topics covered in recent Digital Marketing round table events. Read on for...

Read More Guest post: Attribution, Single Customer View, Mobile, Technology and Data
The future of fraud and a growing threat of identity t...

Global security experts Frank Abagnale and Ori Eisen, hosted an exclusive presentation to more than 100 senior banking and industry delegates at a central London...

Read More The future of fraud and a growing threat of identity theft
Experian’s 2015 Digital Marketer Report – take the sur...

The Digital Marketer Survey is now live and we want your help. Complete the survey by December 5 to guarantee a free copy of the final report and be in with the chance of winning a £100 John Lewis voucher. Just in time for...

Read More Experian’s 2015 Digital Marketer Report – take the survey and be in with a chance of winning a £100 John Lewis voucher
3 things to be learned from the UK as Faster Payments ...

In the UK the Faster Payments system has been up and running for 6 years. We’ve become used to sending and receiving money, if not quite in real-time then much faster than previously; in an increasingly rushed and hectic world the ability to send money quickly and easily offers...

Read More 3 things to be learned from the UK as Faster Payments go global
Despite 1.2 million current account switches within 12...

It’s little over a year since the UK’s seven-day current account switch was launched. Despite 1.2 million savvy-consumers opting to take advantage and cash in on the banks’ lucrative opening deals, the Competitions and Markets Authority (CMA) has unveiled plans for a further inquiry into current account and small...

Read More Despite 1.2 million current account switches within 12 months, the retail banking sector now faces further scrutiny
Back office legacy challenges facing new banking entra...

Setting up a bank in the UK is costly, time-consuming, heavily regulated and not easy.  As a result, the dynamic, start-up culture that drives innovation in many other sectors is less prevalent within banking and financial services. My article outlines some of the key challenges facing new banking entrants....

Read More Back office legacy challenges facing new banking entrants
Moving from a multi-channel to a cross-channel approac...

Cross-channel marketing is the optimum strategy for marketers. But how many marketers know the difference between cross-channel and multi-channel? and How can you move from one to the...

Read More Moving from a multi-channel to a cross-channel approach
Empathy at a time of stress – what marketers can do wh...

Moving house and having children are very important moments in people's lives. Wonderful, but potentially stressful. What can companies do to make it easier for their customers?...

Read More Empathy at a time of stress – what marketers can do when their customers are going through life events
Taking on the consumer affordability challenge...

The world of lending to individuals is not what it used to be. Once a key element in creating growth, it now faces a battle on various levels from three different stakeholders - the regulators, struggling borrowers and the media. The common theme is...

Read More Taking on the consumer affordability challenge