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Friction-free payments make online transactions worth ...

As far as consumer interactions and payments are concerned, friction simply slows processes which should be straightforward and efficient by adding seemingly unnecessary steps. Reducing friction increases both customer conversion and satisfaction leading to quicker...

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Hammersmith & Fulham’s high-profile fraud crackdo...

The London Borough of Hammersmith & Fulham’s high-profile crackdown on social housing fraud has revealed stunning results with £2,680-a-day recovered for the public purse. The borough joined forces with Experian to deploy the latest fraud detection and data-matching techniques to analyse its social tenancy re...

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What can email marketing do for my business?...

Email marketing is one of the most cost effective ways for a business to attract new customers and enhance relationships with them. With the right strategy and know-how, it can be a powerful tool through which you can build brand loyalty and repeat business with your customers and potential......

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Small Business: Improve cash flow effectively and avoi...

As a growing business, it's important to understand the ins and outs of maintaining a healthy cash flow. While the primary goal is to ensure your outgoings are constantly balanced by inflow, you need to be prepared for cash flow problems and large or unexpected expenses. Carefully protecting cash...

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Is Big Data the new CRM?...

I recently attended a conference about Big Data. All the big IT players were there, lots of clever stuff was discussed and new toys and techniques were dangled in front of us all in the promise of making our businesses more effective. But then I had a feeling of...

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Location, location, location – the importance of spati...

With the high street once again in a state of flux, retailers are starting to re-evaluate their presence – namely, how big the optimal catchment size is for their stores and how best to cover the UK most effectively. What seems like a straightforward questions at first – surely...

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Five top tips for effective email marketing...

With 107 trillion emails sent worldwide last year, the fight to stand out and grab attention gets harder and harder. Added to this moves by some ISPs to penalise senders who have lower engagement metrics with their subscribers has added more woe to the...

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How can marketers use data to achieve true customer en...

With more marketing channels than ever before, marketers now have access to an absolute wealth of data to enhance customer engagement. It’s opening up a lot of opportunities – but also posing a few cha...

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Customer Engagement: A New Paradigm?...

Both CRM and Customer Engagement promise increases in loyalty and customer profitability based on the delivery of continuous value to customers. CRM saw the first step away from one-way, mass marketing to two-way dialogues and with it came new technologies to facilitate these relationships. But in most cases it...

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