Marketing and customer insight blog

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Getting up close and personal How close is too close? ...

Personalisation is critical to modern marketing's need to provide relevant and valuable experiences. But what does the year ahead have in store for marketers? How close is too close? Mark Lindsay gives us his...

Read More Getting up close and personal How close is too close? – Personalisation in 2016
Rethinking the customer experience – Interaction...

The customer experience and journey has changed dramatically - no longer are funnels particularly relevant. In this preview piece for #6for16 Colin Grieves gives us his vies on the future of...

Read More Rethinking the customer experience – Interactions and touchpoints rather than campaigns?
The four qualities of good customer interactions – bui...

Good customer experience doesn't just happen. It needs to be planned and implemented. Here are the four main qualities to account for in building your customer...

Read More The four qualities of good customer interactions – building your brand experience, piece by piece
The six steps to designing a flexible customer journey...

Goodbye funnels, hello journeys. Traditional customer funnels are fast becoming a thing of the past – outdated by the multi-channel and multi-device nature of modern consumers. Are you up to speed? Is your journey flexible e...

Read More The six steps to designing a flexible customer journey
Top Marketing Statistics for 2016...

2015 was an interesting year for us marketers so here, by way of a recap, are some of our favourite Marketing Statistics of the past 12 months with easy to share links....

Read More Top Marketing Statistics for 2016
Identity, intelligence and interactions – the three in...

Tom Blacksell underlines the three core disciplines of modern marketing. In order to run effective, efficient and scalable marketing programmes brands need to get to grips with Identity, Intelligence and Interactions. To find out more read...

Read More Identity, intelligence and interactions – the three ingredients of customer-centric modern cross-channel marketing
7 predictions for 2016 – what does the future hold for...

As the year draws to a close it's time to start having a think about what 2016 will hold for the world of digital marketing. Experian expert Dan Kennedy gives us his thoughts on what will affect the marketplace in the months...

Read More 7 predictions for 2016 – what does the future hold for business, marketing and digital – and how to make the most of it
What is contextual marketing? Definition and explanati...

Contextual marketing is the practice of using what is known about customers to improve the way we communicate with them. This context is what improves the relationship and the customer...

Read More What is contextual marketing? Definition and explanation
10 gifts for 5 unique audiences: Your Christmas gift g...

Before we get to our gift guide, here’s a brief update on the hottest products from the week including Cyber Monday. ‘Pie Face game’ unseated ‘Fitbit’ as the hottest product last week and in fact, occupies two spots among the top 20 branded product search variations. Two streaming devices,...

Read More 10 gifts for 5 unique audiences: Your Christmas gift guide