Marketing and customer insight blog

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3 reasons why finding new customers is difficult for c...

Consumer lending has always been a competitive marketplace, but in recent years this has increased. Customers have easy access to product and price comparison sites, meaning price sensitivity and reduced margins. When it comes to taking on new customers, people expect a slick, fast experience and often they expect...

Read More 3 reasons why finding new customers is difficult for companies which offer consumer credit
Deliverability: the key to email marketing – how...

Email deliverability is why some emails reach their intended recipients and others don't. There are multiple reasons and factors involved. Read more...

Read More Deliverability: the key to email marketing – how to ensure your customers actually receive your emails
Where are you on the personalisation spectrum? The six...

Where are you on the personalisation spectrum? Read this article to benchmark your brand and understand what the next step is and how to do...

Read More Where are you on the personalisation spectrum? The six stages of sophistication
Customer experience is king – but marketers still stru...

According to data from the recent 2016 Digital Marketer Report customer experience is the main priority for marketers but they are still struggling to take full...

Read More Customer experience is king – but marketers still struggle to understand the needs and wants of their audience
A nation of dawdlers, devotees and day-to-day doers – ...

Recent research shows that the nation can be split in three tiers of digital engagement. Read out this piece by Richard Jenkings about how it could affect...

Read More A nation of dawdlers, devotees and day-to-day doers – how digitally engaged are your customers?
How to uncover golden opportunities in your email list...

Email remains king but marketers need to manage the balance between inactive subscribers and their reputation score. IN this article Tom Corbett tells us how to do...

Read More How to uncover golden opportunities in your email lists – reactivation
What is a DMP, what do they do and who uses them?...

DMPs – or Data Management Platforms - are a critical part of the evolving digital advertising landscape. Read this intro and definition article to keep up to s...

Read More What is a DMP, what do they do and who uses them?
Silos in organisations remain key barrier to cross-cha...

The below is taken from the 2016 Digital Marketer Report, available in full here. Silos in organisations have long been a significant barrier to marketers and their ability to deliver smooth and seamless customer experiences. The simple fact is that if one channel is run by one team and...

Read More Silos in organisations remain key barrier to cross-channel marketing – especially for big business
Adding to the Value of your CRM system....

The subject; ‘CRM tools’ tends to come with a sigh of frustration whenever I hear it mentioned. In my mind a CRM system should be a tool that is central to a sales persons tasks. Something that is embedded into the work flow, not a separate entity on its...

Read More Adding to the Value of your CRM system.