Marketing and customer insight blog

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10 data trends marketers will see in the years ahead...

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do with marketing, on some level or other, is reliant on data. While there are many other areas of...

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What next for baby boomers and the jilted generations?...

Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage increases. But is the truth more complicated? Our society is more aware of our generational differences than...

Read More What next for baby boomers and the jilted generations?
Let’s help consumers, not penalise them: countering th...

We’re always taught that loyalty is something to be encouraged and rewarded. Yet those who stick with their suppliers are likely to be worse off than those who switch. Why is this, and what are the benefits in helping consumers manage their money better?   Many people are paying more...

Read More Let’s help consumers, not penalise them: countering the tax on inertia
Consumers expect the expected – marketers need to reme...

Oscar Wilde once said: “To expect the unexpected shows a thoroughly modern intellect”. However, the saying ‘expect the unexpected’ is not applicable to the way a brand talks to its customers. As we know, marketing today is all about the customer experience. This includes the ability to meet customer...

Read More Consumers expect the expected – marketers need to remember customer expectations and the value exchange
Challenges to DMP adoption and how to overcome them – ...

This article is an extract from our recent white paper on DMP adoption, data-informed decision making and programmatic advertising. Download your copy here. Keeping up to speed with the needs and demands of your customers can be difficult. The marketplace has changed. Consumer expectation has gone super nova. So,...

Read More Challenges to DMP adoption and how to overcome them – ‘how’ rather than ‘why’
People-based marketing – What is it and how did we get...

‘People-based marketing’. It’s a really nice sounding phrase – one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems to mean ‘marketing that’s about people’. Customer centricity? Makes sense. However, the implication that marketing was ever not about people is mildly...

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Using gamification to spice up your marketing...

Gamification is a popular tactic and term in modern marketing. Are you using gamification tactics? Do you even know what they are? Read this post to find...

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The problem with retargeting – cracking a small nut wi...

Retargeting can be a clumsy tool if not used with the right tech (a DMP) and the right data. Read on for...

Read More The problem with retargeting – cracking a small nut with a giant sledgehammer
Keeping it simple: the key to success in a hyper-conne...

Change in the financial services industry is moving at a scary pace, but it’s actually throwing up just as many opportunities as challenges. As the world expands and becomes more connected, we can unlock new insight into what our customers want and need; we can stay ahead in the...

Read More Keeping it simple: the key to success in a hyper-connected world