Marketing and customer insight blog

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The plate change is coming…....

Last year almost 20% of new car sales took place in the plate change months of March and September. Automotive dealers should be taking advantage of this spike in demand before it happens, and ensure it is maximised by marketing new car offers and potential used stock to customers...

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Data quality management for SMEs – Part 2...

5 main points to achieve higher levels of data quality. Data quality begins at source, which is the key when establishing best practice around data quality...

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Data quality management for SMEs – Part 1...

In this blog, I will be delving into the world of Data Quality Management in small to medium enterprises. In my many years of data management experience, necessary processes are not always seen as a “must have” and this seems to be rife in smaller org...

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Young and not so reckless; how to engage digital nativ...

There is a well trodden customer strategy within many businesses: get them on board early and keep for them for life. Simple really, except that the two fundamental strands are now harder than ever....

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Online Retailing: top stats of Christmas 2012...

Christmas 2012 showed some interesting statistics for the online retail industry. UK Internet users made 2.8 billion visits to retail websites and spent 372 million hours shopping, with boxing day seeing 113 million visits, setting a new British retail record! Using data from across Experian Marketing Services we have...

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Slow and steady does not win the race...

Over the past few years there have been many changes in the workplace. Some of the obvious ones have been a reduction in headcount and fewer people having to do the same amount of work. One that has also crept in is the need to examine every penny spent...

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Putting C.U.S.T.O.M.E.R at the heart of marketing...

Many organisations strive to be customer-centric, putting their customers at the heart of their business. Indeed recent research from Experian highlights that 43% of consumers will buy more from a brand that understoods them and their engagements and treats them...

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UK Labour Market Statistics – December release...

The recent momentum in labour market trends is rapidly easing in line with our expectations. While today’s labour market release still shows a rise in employment in the three months to October, the magnitude of this increase (of 40,000) is disappointing compared to earlier rises of 100,000 and 212,000...

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Wealthiest owe millions in unpaid council tax...

New research from Experian reveals that some of the most affluent sections of society owe millions of pounds in unpaid council tax. Experian has analysed £170 million of outstanding council tax debt owed to a broad range of rural and urban local authorities across England. The analysis revealed that...

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