Marketing and customer insight blog

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Getting Armchair Travellers out of their seats...

For travel marketers, the internet continues to grow in significance as customers examine reviews, check out destinations and look for the best deals online. Experian’s Mosaic Digital Insights, which draws on the Mosaic consumer segmentation, reveals a number of distinct online consumer behavioural groups – one of which is...

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Digital Trends 2013: The Mobile Revolution...

Key developments in the mobile space shape the way we behave towards and engage with brands. Mobile has a unique ability to connect channels and create seamless consumer experiences – for example, m-commerce allows consumers to shop on the go, social media apps enable customers to share and engage...

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Digital Trends 2013: Digital Living...

The internet has undoubtedly become a massive part of our everyday lives – and the figures are there to support this statement. By 2013, there are expected to be 48 million UK internet users, and according to Ofcom’s latest stats 76% of British homes are now connected to the...

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Digital Trends 2013: The Potential of Big Data...

Data has undoubtedly been a marketing buzzword now for a number of years. On the marketing conference circuit in 2012, no agenda was complete without an array of presentations warning us to ‘watch out’ and telling us to ‘get ready’ for the Big Data explosi...

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Digital Trends 2013: How will brands stay relevant for...

2012 was a busy year. A string of national and sporting events captured the hearts and minds of the British public and indeed the world. Meanwhile, consumer technology continued to evolve at an ever accelerating pace; mobile, tablet and network launches changed the way that we connect both professionally...

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TFM&A 2013 and the smarter marketer...

Last week Experian Marketing Services was out on the road sharing our passion for data and insight at the Technology for Marketing & Advertising (TFM&A) tradeshow. TFM&A is a great opportunity not only to show our vision for the future of marketing but also to listen to our customers’...

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Using segmentation to drive online acquisition...

If you have attended any of the numerous digital conferences and exhibitions this year you will have noticed that attribution is the hot topic, as was the case with web analytics, SEO and PPC in previous years. But one area that is often overlooked is how a good segmentation...

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Data Strategy Awards – What a Night!...

Last Thursday I spent a great night celebrating the best in data-driven marketing at the Marketing Week Data Strategy Awards. As Associate Sponsor, the Experian Marketing Services team were there in force along with some of our clients - many of whom were lucky enough to have been...

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Data quality management for SMEs – Part 3...

Data Quality Management need not be seen as a mammoth all singing and all dancing project. For smaller (and larger enterprises), data quality can be achieved in small controlled steps. Here are 7 simple steps to help extend data life and retain data...

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