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Most Regions Enjoyed an Increase in Shopper Traffic La...

The latest national retail traffic report from Experian FootFall shows a 0.7% week on week increase in shopper traffic and a decline of 4.0% year on...

Read More Most Regions Enjoyed an Increase in Shopper Traffic Last Week
“A property explosion” what is all the hyp...

Experian's insight reveals a surge in £500k properties being listed for sale. See what all the hype is about, and is this trend set to last?...

Read More “A property explosion” what is all the hype about?
RETAIL CONVERSION – THE COFFEE TABLE THEORY...

When evaluating retail conversion across your estate, you’d be wise to think about this metric as a leg on a coffee table. Sure, like a single table leg, retail conversion analysis is important – but it’s actually not very useful on its own. In fact, there are three other...

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Census Trends: Not so young, not so free but definitel...

With the 2011 Census highlighting over seven million single person households in England and Wales we thought that it be interesting to take a look at who these singletons are and where they are most likely to live by using our Mosaic consumer...

Read More Census Trends: Not so young, not so free but definitely single
Retail Traffic Climbed Up For Eastern England...

Compared with last year, the Eastern England region alone saw climbing retail traffic volumes, up 2.1%. The latest national retail traffic report from Experian FootFall shows a 5.3% week on week increase in shopper traffic and a decline of 3.4% year on year, which is slightly better than the...

Read More Retail Traffic Climbed Up For Eastern England
Shopper Traffic Cooled Down Last Week Despite The Warm...

The latest National retail traffic report from Experian FootFall shows a 8.3% week on week decrease in shopper numbers and a decrease of 8.6% year on...

Read More Shopper Traffic Cooled Down Last Week Despite The Warm Weather
Scotland DMA-IDM Conference – a gathering of Scottish ...

Yesterday I was at the DMA-IDM Scotland Conference in Edinburgh. It was great to be amongst the Scottish marketing industry and having the opportunity to discuss how we can all deliver cross-channel campaigns that help us engage with today’s connected c...

Read More Scotland DMA-IDM Conference – a gathering of Scottish Marketers!
The 10 common traps of segmenting customers – Pa...

Of all the activities in the business cycle, the segmentation initiative is always the most predictable – in its approach, its lack of success and its perpetual recurrence. Read on for the second part of my post on the most common traps of segmenting c...

Read More The 10 common traps of segmenting customers – Part 2
Retail Traffic Warmed Up Nationally...

The latest National retail traffic report from Experian FootFall shows a 9.2% week on week uplift in shopper traffic and a decline of 3.1% year on year....

Read More Retail Traffic Warmed Up Nationally