Marketing and customer insight blog

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Scotland DMA-IDM Conference – a gathering of Scottish ...

Yesterday I was at the DMA-IDM Scotland Conference in Edinburgh. It was great to be amongst the Scottish marketing industry and having the opportunity to discuss how we can all deliver cross-channel campaigns that help us engage with today’s connected c...

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The 10 common traps of segmenting customers – Pa...

Of all the activities in the business cycle, the segmentation initiative is always the most predictable – in its approach, its lack of success and its perpetual recurrence. Read on for the second part of my post on the most common traps of segmenting c...

Read More The 10 common traps of segmenting customers – Part 2
Retail Traffic Warmed Up Nationally...

The latest National retail traffic report from Experian FootFall shows a 9.2% week on week uplift in shopper traffic and a decline of 3.1% year on year....

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The 10 common traps of segmenting customers – Pa...

Segmentation is a powerful technique, but it can be misunderstood and misused. Therefore it’s important to have a clear idea about what segmentation should be used for. Read on to find out more about the 10 common traps of segmenting c...

Read More The 10 common traps of segmenting customers – Part 1
Digital Trends 2013: Social data and social search in ...

As digital living took hold in 2012, social media became a significant part of everyday life for millions across the UK. Indeed, social media makes up 12% of all internet visits and a remarkable 23% of the total time spent online in the UK. The challenge will be to...

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DataIQ NOW! 2013...

Yesterday I was at DataIQ NOW! with a group of data professionals, who all share my passion for data and the potential it gives us to deliver even smarter marketing campaigns. Read about my key takeaways from the...

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Digital Trends 2013: A new dynamic for search...

2012 has been a year of growth for search, not just in terms of volume but also in its maturity and prominence within the marketing mix. By the end of 2012, UK internet users will have made a billion more visits to search engines than they did in 2011....

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Digital Trends 2013: Email back in the spotlight In 20...

Though we have all come to know email marketing very well over the years, it continues to develop and throw up new and exciting opportunities. When targeted and creative, email still has the power to deliver high levels of engagement and conversion, while maximising returns on marketing investment. 2013...

Read More Digital Trends 2013: Email back in the spotlight In 2013
Getting Armchair Travellers out of their seats...

For travel marketers, the internet continues to grow in significance as customers examine reviews, check out destinations and look for the best deals online. Experian’s Mosaic Digital Insights, which draws on the Mosaic consumer segmentation, reveals a number of distinct online consumer behavioural groups – one of which is...

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