Marketing and customer insight blog

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Affordability is paramount: the latest personal insolv...

The annual fall in personal insolvencies is certainly a positive picture, but the quarter on quarter change highlights that there are areas still struggling. With Conduct Risk being a subject at the forefront of minds within the lending community, it shows how individual circumstances can change at any time...

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Faces in the crowd — meaningful mass marketing...

I love shopping for new clothes, but I hate seeing the words ‘one size fits all’ appended to anything I’m about to buy. It calls to mind something baggy, shapeless and not really suited to the task. To me, ‘one size fits’ all actually means ‘a size that suits...

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Footfall declined nationally during the last summer ba...

The bank holiday weekend caused daily year on year reductions in footfall for Friday and Saturday of 5.8% and 7.1%...

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Take outs from our ‘Make the most of Mosaic̵...

Listening to customers is the key to success and Experian is no exception to that rule! We recently ran some client forums covering planned developments and improvements to Mosaic (our demographic customer classification product), our new Mosaic Digital Insights data (online behaviours by type) and how to get the...

Read More Take outs from our ‘Make the most of Mosaic’ events
Social Butterfly or Everything Tech? The Rise of the A...

Over the last decade, the advent of social media, the proliferation of the latest smartphones and tablets, and access to limitless data regardless of location has seen consumers become more connected than ever before. Our recent Always On consumer research has pinpointed four distinct types of consumer who are...

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Census Trends: Oh we do like to be beside the seaside!...

The impact of the UK’s ageing population has been well-documented and much debated, but just how long many of us can now expect to live, was highlighted in the latest Census data for England and Wales. It indicated some 80,000 more people over the age of 90 in 2011...

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How do Gmail changes impact brands?...

Earlier this year, Google released some important changes in their Gmail platform that strongly influence how Gmail users now interact with incoming emails. As Gmail is one of the top email services used globally, with over 425 million active users as of June 2012, these changes have important implications...

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Industry Trends 2013 – Social Club vs Scary Movi...

Integrating social media into the marketing mix. Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides the perfect platform for brands to stay close to their consumers. But...

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Industry Trends 2013 – A smooth channel crossing...

The nomenclature of modern marketing can be as fast changing as marketing itself. Just as we get to grips with multi-channel marketing, why is everyone now talking about cross-channel? Taking it back to basics, we’re all trying to do the same thing (no matter what we choose to call...

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