Marketing and customer insight blog

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A Day in the Life of an Experian Lead Analyst...

Read on to find out more about my work as a geek-to-business translator within Experian Marketing Services' analysts...

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Retail triage: can we really save every British high s...

There is a great deal of talk, and has been for some time, of the “death of the high street” in the UK, with many high streets across the country now experiencing high rates of vacancy. In response we’ve seen planning policies and development strategies for these areas focusing...

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An evolving network – understanding FacebookR...

Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers - such as the introduction of...

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Data IQ Futures Summit – The Crème de la Crème of the ...

On Tuesday I was at the DataIQ Futures Summit. Of all the events I attend during the year, this is one of my favourites. Why? Because the event truly does have exceptional speakers talking about timely, relevant issues. It’s far from ‘just another Big Data’ confe...

Read More Data IQ Futures Summit – The Crème de la Crème of the Data World talk Data, Insight and Technology
Putting it all together — the benefits of better custo...

In my last two blogs, I’ve looked at how one size really doesn’t fit all and the power of customer profiling and segmentation. But as marketers, we all know that theory is one thing and practice quite another. So I thought that this blog should look at a couple...

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We won! Experian is ‘Outstanding Data Provider – B2C’...

Tuesday night was a great night for Experian Marketing Services as we won ‘Outstanding Data Provider – B2C’ at the Database Marketing Awards. We are absolutely thrilled to have won this award and are very happy we’ve been recognised as the best in the data business....

Read More We won! Experian is ‘Outstanding Data Provider – B2C’
Footfall climbed up in the warm August...

According to the UK National FootFall Index for August, footfall had a decrease of 2.3% year on year and a welcome increase of 1.5% over July 2013. As the heat wave continued throughout August we have perhaps seen an uplift against July as many families prepared for the new...

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Vive la difference! Profile and segment to discover th...

In my last post, I looked at bringing meaning to mass marketing. In this one I’ll be looking at how we do it. So let me start with personal e...

Read More Vive la difference! Profile and segment to discover the who, what, where and when of marketing
Affordability is paramount: the latest personal insolv...

The annual fall in personal insolvencies is certainly a positive picture, but the quarter on quarter change highlights that there are areas still struggling. With Conduct Risk being a subject at the forefront of minds within the lending community, it shows how individual circumstances can change at any time...

Read More Affordability is paramount: the latest personal insolvency figures reveal