Marketing and customer insight blog

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Are consumers shopping earlier or later in the festive...

We’ve already seen online retail records broken with UK Internet users making 115 million visits to retail websites on Cyber Monday (2 December 2013) and unprecedented November shopping activity on Black Friday (29 November 2013) which lays down a very positive marker for another Christmas of growth for online...

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A little more conversation for effective action...

A day in the life of an Experian consultant: Despite having access to a huge resource of people, technologies and expertise, two of the most powerful weapons at my daily disposal are decidedly low-tech — time and u...

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Engaging webcasts. One Mosaic....

I recently got on my virtual bike and did a whistle-stop webcast tour of the UK to talk to our clients about Experian’s flagship consumer classification system, Mosaic. So what did we talk a...

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Tackling the Potential Christmas Spending Slump...

There have been mixed messages this year as to how consumers will be spending this Christmas period – whilst the numbers seem to be rising slightly with PatelMiller quoting a 3.5% increase in spending compared to December 2012, some are also warning against a Christmas spending slump. Marketers need...

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From concept to reality: achieving the Single Customer...

Fundamental to the concept of a Single Customer View is the understanding that customers are at the heart of business operations and marketing strategies. In the information age, this isn’t a ‘soft’ aspiration — it is one that is central to successful businesses. Find out more about the prices...

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DMA Rethink TV Summit: Talking Heads Talk TV...

By Mark Lindsay. Channels Director, Experian Marketing Services. Last week I had the pleasure of being on a panel at the DMA Rethink TV Summit. My fellow panellists, from Channel 4, Sky Adsmart and MRM Meteorite, and I were talking to the audience of brand marketers about the opportunities...

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A Day in the Life of an Experian Lead Analyst...

Read on to find out more about my work as a geek-to-business translator within Experian Marketing Services' analysts...

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Retail triage: can we really save every British high s...

There is a great deal of talk, and has been for some time, of the “death of the high street” in the UK, with many high streets across the country now experiencing high rates of vacancy. In response we’ve seen planning policies and development strategies for these areas focusing...

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An evolving network – understanding FacebookR...

Facebook has seen many changes over the past few months that impact upon marketers. Changes in usage patterns and devices on which users access the site have come at the same time as the platform itself has evolved the services that it offers - such as the introduction of...

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