Marketing and customer insight blog

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Customer Lifetime Value part 1: quality and quantity...

How do you identify and engage the customers who are more likely to be loyal, first time and every time, for a long and mutually beneficial relationship? Lifetime Value modelling is one way to do this and offers great opportunities in the cross-channel...

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Planning successful customer acquisition strategies...

At the planning stage it is important to assess these and understand how campaigns can be developed and refined over time. So what needs to be considered for a successful customer acquisition...

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Email remarketing – opportunities and barriers...

Automated email marketing, event-triggered email, behavioural email, abandoned shopping cart email and now retargeting emails. Call the technique what you will, it’s been possible to do this for over 10 years now, yet it appears that many marketers still do not have these techniques in their communications mix. Read...

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Effective marketing — a feast of intelligent interacti...

In my previous blogs we looked at data quality and customer insight and targeting. Whilst each is critical, they are the ingredients and the recipe. Getting them both right should lead to a feast of intelligent interactions — with marketing moving seamlessly across c...

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Boxing Day breaks retail records for sixth consecutive...

British shoppers made 129 million visits to retail websites on Boxing Day (26 December 2013) setting a new retail record for the sixth year in a row. Visit figures were up by 15% compared to Boxing Day last year and followed an impressive retail performance online across Christmas Eve...

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Effective marketing — the perfect recipe...

My last blog explored how big data gives marketers the power to ‘see’ their customers as individuals. It’s time to see how we can mix these ingredients to create insight that allows understand our customers and engage them in ever-more targeted and relevant ways....

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Effective marketing — high quality data ingredients...

Looking at the numbers, big data can be a daunting proposition. Every single day, more than 5,000 times the amount of data held by all the books in the UK’s libraries is created online. For those too young to remember books, that’s more than 2,500 years of HD video....

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Cyber Monday eclipsed in new shopping trend...

Traditional shopping patterns were disrupted this week with the emergence of a new peak in online shopping which we have decided to coin “Middle Cyber Monday”. For the first time ever, the second Monday of December 2013 (9 December) outperformed the first Monday of December 2013 (2 December “Cyber...

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The power of emotion in your customer future...

At our UK Credit Risk Summit in October, Richard Seymour, Futurologist and Partner at Seymourpowell, gave a dynamic and exciting talk on the power of emotion in your customer...

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