Marketing and customer insight blog

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Don’t miss a single marketing opportunity with the fre...

The Experian Insights Calendar is a useful guide for the key moments throughout the year. It provides insight into the best times to launch email campaigns and when certain keywords are being searched for. It's also completely free. Find out more...

Read More Don’t miss a single marketing opportunity with the free 2015 Insights Calendar
Contact them vs don’t contact them – the challenge fac...

In this blog post by David Percy we discuss when it's best to contact customers and why even personalised messages can sometimes be too much....

Read More Contact them vs don’t contact them – the challenge facing the majority of marketing analysts
Record-breaking festive period for retailers (so far) ...

Black Friday, Cyber Monday and Manic Monday were all hugely popular this side of the Atlantic in 2014. But what were the actual numbers and what does it mean for retailers? Giles Longhurst...

Read More Record-breaking festive period for retailers (so far) as UK shoppers embrace American sales dates
How Inbox by Gmail can be used to inspire...

Understand how to improve your chances of converting undecided customers with Inbox by...

Read More How Inbox by Gmail can be used to inspire
Which channels did global marketers use for Christmas ...

Based on a global survey by Experian we take a look at which channels are preferred by marketers and the extent to which the individual channels are...

Read More Which channels did global marketers use for Christmas 2014?
The six elements of customer profiling...

Profiling your customers is an important step towards making your marketing more efficient and more effective. Whether you're after your best customers, or if you think there's a gap in the market, profiling is the way to...

Read More The six elements of customer profiling
A customer journey in a cross channel world...

With digital being such a big part of consumers lives the customer journey isn't how it used to be. With all these online channels, such as social media the journey customer's make is a very different one. Read this blog to find out...

Read More A customer journey in a cross channel world
The importance of understanding your audience...

Understanding your audience is the first and greatest step towards more efficient and effective marketing. Find out why in this interesting blog which discusses why audience is so important in the modern...

Read More The importance of understanding your audience
Are you ready for Black Friday, Cyber Monday and Manic...

As the pre-Christmas shopping fever threatens to kick in we thought we'd provide an update on the key dates that retailers and consumers should be aware...

Read More Are you ready for Black Friday, Cyber Monday and Manic Monday?