Marketing and customer insight blog

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Understand your customer and improve the conversation...

Understanding your customers allows you to predict behaviour and actions which enables more effective communication, interactions and marketing. Read on to find out how and why this is so important in modern...

Read More Understand your customer and improve the conversation
Will 2015 be the year that data finally changes market...

Tom Blacksell gives his views on what 2015 will bring for marketing and the wider business world. The rise of the CDO, data-driven marketing and marketers becoming...

Read More Will 2015 be the year that data finally changes marketing forever?
How to test and optimise your social media advertising...

Read these tips on how to test your Facebook advertising campaigns. Device testing, Audience testing... Read more...

Read More How to test and optimise your social media advertising campaigns
Finding a place for the brand in our programmatic worl...

Programmatic advertising is the big thing in digital marketing at the moment. Colin Grieves explains why, for all programmatic's potential, branding remains crucial to marketing strategies....

Read More Finding a place for the brand in our programmatic world
Housing, renting and affordability – rise of the rubur...

Following an interesting discussion on the BBC's Breakfast Show Experian's Richard Jenkings puts his thoughts on paper on the changing renting/owning ratio....

Read More Housing, renting and affordability – rise of the ruburbs
What does 2015 have in store for Marketers? – 20...

Experian's Giles Longhurst gives his views on what 2015 has in store for marketing. Social media as a paid channel, marketers becoming analysts, mobile to pass the 50% mark... read on for...

Read More What does 2015 have in store for Marketers? – 2015 predictions
Helping Movember and Merlin engage and communicate wit...

In this video case study we show you how Experian Marketing Services helped Movember and Merlin (London Eye, Thorpe Park) improve how they communicate and interact with customers - with great...

Read More Helping Movember and Merlin engage and communicate with customers
What characteristics go into the measurement of an onl...

There are plenty of factors which go into describing an individual online. Here we list and structure the key characteristics to help brands get to know their customer a little...

Read More What characteristics go into the measurement of an online audience?
Record-breaking Boxing Day caps successful festive per...

Christmas Day and Boxing Day capped off what has proved to be a very successful festive period for UK retailers. Online traffic data available...

Read More Record-breaking Boxing Day caps successful festive period for retail