Marketing and customer insight blog

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This Christmas’ hottest products revealed...

Black Friday is just days away and despite some retailers like Asda pulling out of the retail bonanza this year, UK consumers are more excited than ever about the retail festive period. In fact, according to our Hitwise® online intelligence tool, online searches in the UK for ‘black friday’...

Read More This Christmas’ hottest products revealed
Karl’s KPIs – Black Friday and Cyber Monday subject li...

How low should your discounts go this Black Friday and Cyber Monday? Data Analyst Karl Bond looks into the affects of different discounts in subjects lines compared to performance....

Read More Karl’s KPIs – Black Friday and Cyber Monday subject lines – how low should you go?
What is spam? A quick history of email spam and why yo...

Spam represents an on-going issue for consumers and marketers alike. But where does the name spam come from? Why is it so widely used and why is it such a threat to marketers? Email deliverability expert Tom Corbett gives us his...

Read More What is spam? A quick history of email spam and why you should avoid it
Christmas email campaigns – how, when and what to send...

Christmas is coming. But even closer is Black Friday. Do you know when to send your emails this year? Read this post to find out what happened last...

Read More Christmas email campaigns – how, when and what to send to have the best impact this festive period
KPIs: Karl’s Performance Indicators – Halloween subjec...

In this post Karl Bond takes a look at some of the data surrounding email marketing for Halloween 2014. Some useful and handy tips in...

Read More KPIs: Karl’s Performance Indicators – Halloween subject lines
Is your marketing ready for the festive period – what’...

Christmas 2015 is fast approaching. Is your marketing ready? Are you aware and prepared for the key dates? What's going to happen? Read this to find...

Read More Is your marketing ready for the festive period – what’s going to happen and when?
The reciprocation phenomenon and a cheese museum – mar...

Reciprocation is a useful tactic for marketers. As humans we often feel the need to repay what we receive. In this article we delve into what it means for marketers and how best to implement...

Read More The reciprocation phenomenon and a cheese museum – marketing psychology
Halloween tricks bring marketers treats – making...

Halloween spending in the UK last year was estimated to be £442m and a large part of this spending (34 per cent) was on costumes.1 But judging by their recent online behaviours, Britons are on track to spend even more this year. Using Experian’s Hitwise® online intelligence tool we looked at searches...

Read More Halloween tricks bring marketers treats – making the most of seasonal opportunities using detailed audience insights
The true numbers behind personalisation – state of the...

Personalisation is a key technique for making customer journeys more relevant and tailored. In this article Matt Dunn digs into the numbers of personalisation from our recent report - who's personalising what and to what extent? Read on to find...

Read More The true numbers behind personalisation – state of the nation