Marketing and customer insight blog

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Data at the point of interaction – more scalable...

The below is an extract from #7for17 – seven views on the future of marketing. Click here to download the full paper. We live in a connected and exciting world. For marketers the next few years will prove to be an incredibly exhilarating period as data continues to join...

Read More Data at the point of interaction – more scalable, more relevant and more affordable
Towards a data-powered future: the evolution of the in...

The insurance industry is going through a period of rapid and transformational change. The explosion of consumer data, pace of new technology and increased focus on digital bring challenges and opportunities for organisations. With it comes a shift in customer behaviours and...

Read More Towards a data-powered future: the evolution of the insurance sector
Data transparency and honesty – with great power...

Every day, millions of consumers receive marketing messages from major brands trying to sell them their wares. By selling their products and services, companies generate income, jobs, tax revenue and fuel economic growth. By buying these products, consumers get something positive in return. Something they want or need (or...

Read More Data transparency and honesty – with great power comes great responsibility
10 data trends marketers will see in the years ahead...

This article on data trends is taken from Experian’s recent white paper: A Data Powered Future, available to download here. Data is critical to marketers and marketing in general. Everything to do with marketing, on some level or other, is reliant on data. While there are many other areas of...

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Making a Data Management Platform work for you...

We’ve talked a fair amount about DMPs (Data Management Platforms) in the past (check out these posts for more) and we’ve covered a lot of the great things DMPs are capable of and why brands should be getting involved. And we’re not the only ones. You’ve probably read countless...

Read More Making a Data Management Platform work for you
What next for baby boomers and the jilted generations?...

Many Baby Boomers are fortunate to have both their own property and a decent pension. Meanwhile younger generations look to be finding life tougher, hampered by high house prices and modest wage increases. But is the truth more complicated? Our society is more aware of our generational differences than...

Read More What next for baby boomers and the jilted generations?
Let’s help consumers, not penalise them: countering th...

We’re always taught that loyalty is something to be encouraged and rewarded. Yet those who stick with their suppliers are likely to be worse off than those who switch. Why is this, and what are the benefits in helping consumers manage their money better?   Many people are paying more...

Read More Let’s help consumers, not penalise them: countering the tax on inertia
Consumers expect the expected – marketers need to reme...

Oscar Wilde once said: “To expect the unexpected shows a thoroughly modern intellect”. However, the saying ‘expect the unexpected’ is not applicable to the way a brand talks to its customers. As we know, marketing today is all about the customer experience. This includes the ability to meet customer...

Read More Consumers expect the expected – marketers need to remember customer expectations and the value exchange
Challenges to DMP adoption and how to overcome them – ...

This article is an extract from our recent white paper on DMP adoption, data-informed decision making and programmatic advertising. Download your copy here. Keeping up to speed with the needs and demands of your customers can be difficult. The marketplace has changed. Consumer expectation has gone super nova. So,...

Read More Challenges to DMP adoption and how to overcome them – ‘how’ rather than ‘why’