Marketing and Customer Insight

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Challenges to DMP adoption and how to overcome them – ...

This article is an extract from our recent white paper on DMP adoption, data-informed decision making and programmatic advertising. Download your copy here. Keeping up to speed with the needs and demands of your customers can be difficult. The marketplace has changed. Consumer expectation has gone super nova. So,...

Read More Challenges to DMP adoption and how to overcome them – ‘how’ rather than ‘why’
We all live in a review culture – why consumer experie...

Customers are demanding. Consumers expect a good customer experience. What’s more, we live in a review culture – meaning customer experience truly is king. As marketers we need to be able to ensure that the experiences we deliver to our customers are as good as they can be. In...

Read More We all live in a review culture – why consumer experience and understanding your customers are critical in the modern world
The emergence of ‘people-based marketing’ – How did we...

‘People-based marketing’. It’s a really nice sounding phrase – one that we’re hearing more and more in marketing circles. It’s a bit of a buzzword. It seems to mean ‘marketing that’s about people’. Customer centricity? Makes sense. However, the implication that marketing was ever not about people is mildly...

Read More The emergence of ‘people-based marketing’ – How did we get here?
Using gamification to spice up your marketing...

Gamification is a popular tactic and term in modern marketing. Are you using gamification tactics? Do you even know what they are? Read this post to find...

Read More Using gamification to spice up your marketing
The problem with retargeting – cracking a small nut wi...

Retargeting can be a clumsy tool if not used with the right tech (a DMP) and the right data. Read on for...

Read More The problem with retargeting – cracking a small nut with a giant sledgehammer
Keeping it simple: the key to success in a hyper-conne...

Change in the financial services industry is moving at a scary pace, but it’s actually throwing up just as many opportunities as challenges. As the world expands and becomes more connected, we can unlock new insight into what our customers want and need; we can stay ahead in the...

Read More Keeping it simple: the key to success in a hyper-connected world
Who are the 97%? Opening up the prospects who don’t co...

In general, 97% of browsers of a commercial website don’t convert. OK, so I’m not sure what the exact number is and to be honest it completely depends on your industry and your own structure. It used to be about 97% anyway, so I’ll stick with that for the...

Read More Who are the 97%? Opening up the prospects who don’t convert on your website
The birth and evolution of programmatic advertising – ...

In this article Alastair Bulger explores the origins of programmatic advertising and explains how modern marketers can best make use of the...

Read More The birth and evolution of programmatic advertising – where did it come from and what does it need to succeed
The Power of Data – the difficulty of understanding th...

The below video was created in partnership with The Drum. Click here for part two. It’s no secret that the way people engage with brands has changed significantly over the past 5-10 years. This can be put down, in the main, to the proliferation of devices capable of exchanging data...

Read More The Power of Data – the difficulty of understanding the modern customer and how brands can do it