Do you know where your next opportunity is going to come from?
How can you cost-effectively generate more from your existing customer base, increasing profit while reducing risk?
We help you develop a market-winning strategy underpinned by effective and targeted activities to pave the way for on-going growth. Thanks to our unrivalled data assets, applied insight and analytics, we ensure you fully understand the breadth and depth of opportunities.
For new entrants into a market we provide a clear understanding of the lending climate, demand for products and the potential revenues and losses, for your specific lending terms and risk appetite. With an established portfolio we profile the needs of your customers, to input into the design of new products, reviewing lending policies and looking for new areas of growth.
How does it work?
We provide quantitative analysis on the demand for the particular type of credit in question and combining this with your particular risk appetite and lending policy provide a view of potential new lending. Based on the customer profile of those likely to take the product, we look at how they are likely to use the facility and provide insight to tailor the product to specific customer needs.